Virgin Trains advertises



Frame from Virgin Trains: Success Express TV ad by Miles Calcraft Briginshaw Duffy

Virgin Trains are advertising their trains on TV! The ads by Miles Calcraft Briginshaw Duffy are good, very good. These days, I never travel by car to get to an important meeting if I can at all avoid it and I have lost count of how many of my presentations, like Ed’s, have received a final polish on the train. We are living in the Age of Stress. Do you remember the days when business travel was enjoyable?

In Britain, travelling by rail is more of a challenge, because so many connecting lines have been axed and – unless you are prepared to spend a whole day on the Internet planning your journey two weeks in advance – train travel is astronomically expensive. In Poland, if you take care, you can still get to most larger towns by rail, although another 7,000 km of railway imminently faces the axe.

A week ago, I had a choice of two ways of travelling from Poznan to Lodz by train: Poznan – Kutno by EuroCity, 20 minute wait at Kutno, Kutno – Lodz by Pospieszny (semi fast), total journey time 3 1/2 hour, cost 125 zloty (£25); or, Poznan – Lodz direct by osobowy (stopping train), total journey time 4 1/2 hours, cost 25 zloty (£5). I took a good book and took the second option. The fastest journey time is not necessarily the best choice!


PS. Thanks to The Fact Compiler and The Railway Eye blog for alerting me to Virgin Trains’ new TV ads.


Virgin Trains Where do you want to be? campaign by MCBD:

(The links should work for the next 5 days.)

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One Response to “Virgin Trains advertises”

  1. Macowiec Says:

    I saw one of these for the first time yesterday (on Coronation Street). It’s a pity that PKP IC doesn’t have a flair for marketing. (Perhaps they feel they don’t need to advertise… )

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