Clean up the climate!



‘Odkurz Klimat’ – a viral marketing campaign

(Click picture to see animation and link to campaign.)

PKP are one of the sponsors of a viral marketing campaign, OdkurzKlimat.PL – walcz z korkami. (Fight the traffic jams – clean up the climate.) The objective is to get people to fill in the simple form and a link wings its way to your selected friend. If the link is clicked a short animation appears with the message, “Clean up the climate. Leave your car in the car park and use public transport.”

Trains vs. cars

External costs – noise, pollution, space requirements, road maintenance, accidents:
• trains – 19 euro/km
• cars – 88 euro/km

Contribution to EU CO2 emissions:
• trains – 1%
• cars – 72%

Energy consumption in EU due to:
• trains – 2%
• cars – 82%

capacity of 1 metre of track:
• trains – 9000 people/hr
• cars – 200 people/hr

(statistics from PKP’s press release)

It may not be the most imaginative viral marketing campaign ever, but it seems that for the first time PKP is recognising the power of the Internet. It certainly is a step in the right direction. Dyspozytor filled in the name of fellow blogger Michael Dembinski who had just posted an article on W-wa Jeziorki about being stuck in several contra flow traffic jams on the Warsaw – Torun road. In the end a 220 km trip took him 4 hours. Mike, why did you not go by train? You could have done the whole journey in 3 hours and 20 minutes, and read the papers or worked on your laptop.

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3 Responses to “Clean up the climate!”

  1. Michael Dembinski Says:

    I still have an issue with the lack of ticket validating machines on Koleje Mazowieckie. The other week, I had to literally hold up a bus on ul. Karczunkowska, leap on, validate my green one-day ticket while shouting at the driver not to shut the doors or drive off. With my validated ticket in hand, I marched to PKP W-wa Jeziorki and boarded my train to town. My ticket was inspected – and guess what – turned out I’d shoved a old ticket that had already been validated into the machine on the bus. It was an old ticket from a few days ago that had found its way back into my wallet rather than into a bin. My protests about the stupity of the lack of validating machines on the train (they could at least ensure there was one in the first compartment of the first carriage!) came to naught, I paid a fine of 67 PLN, the price of half a tank of petrol.

    • dyspozytor Says:

      There’s a major problem with the whole system of public transport ticketing in Poland. Whether it’s the length of time that it actually takes to process a ticket purchase at a PKP ticket office, or the total absence of automatic ticket vending machines, the customer experience is still an ugly remnant of Poland’s former command economy.

  2. Michael Dembinski Says:

    I could not have done the whole journey in 3h 20m – I could have done W-wa Centralna to Toruń (wrong side of river) in that time. The journey from home to the conference venue (north of the city centre) would have taken another 1h 10m by public transport, or 35m by taxi.

    And cost – petrol cost me 115 PLN. Train… I want to double check times and prices, but hey, PKP’s server is down and I can’t access either.

    I’m not anti-train as you know, but railways here and in the UK have to do a whole lot more to woo travellers away from the roads.

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